About Forge
Built for the people who build.
Forge is the AI-powered business assistant made specifically for trades companies — plumbing, HVAC, electrical, roofing, landscaping, concrete, painting, renovation, and every trade in between.
Our mission
Help trades businesses win more jobs and save more time — without hiring a full office team. Most software feels like it was built for office workers. Forge was built for busy owners in the truck.
Why we exist
Trades companies win jobs by following up quickly and staying organized. But between quoting on-site, running crews, and answering the phone, follow-ups get missed and quotes go cold. Forge quietly handles the office work so owners can focus on the trade.
What we believe
- Software for trades should be simple, fast, and plain English.
- AI should assist the owner, not replace their voice or judgment.
- You should own your data and be able to leave at any time.
- Great software feels calm — not busy.
Never miss a follow-up
AI messages sent automatically after every quote.
Stay organized
Customers, quotes, and messages in one clean workspace.
Grow with confidence
Clear next actions and priorities every single day.
Meet the Founder
Meet the Founder
Lisa Gudmundson
Founder of Forge
I built Forge because small business owners have enough to keep track of already. Customers to call back, quotes to follow up, work to schedule, invoices waiting to be paid, and everything else that can get missed when things get busy.
Forge is about giving trades business owners one simple place to see what needs their attention and stay on top of the business without trying to keep everything in their head.